This year's Rugby World Cup will be part of the change in how live sport is viewed with multiple platforms and more content than previous tournaments.
Head of Spark Sport Jeff Latch told TVNZ1's Breakfast this morning how the innovative broadcasting of the event will work, and how it could cost spectators just $1.25 a match.
There is a super early bird discount on the tournament pass which will cost $59.99 for people who sign up in May. The pass offers access to all 48 matches, replays and highlights, Mr Latch said said.
"At this World Cup there's going to be more content produced than any previous one."
For people who sign up between June and September the pass will cost $79.99, and then $89.99 right before the World Cup begins.
There will be nine different platforms available to stream the World Cup with Spark Sport, including big screen television apps like Samsung, Panasonic, LG and Sony, or stream on iOS, Android, Apple TV and Chromecast, as well as on the web.
"Nine different ways you can actually get it, we've made it very easy for you," Mr Latch said. "We are feeling really confident about the platform.
"So many New Zealanders are now streaming that there's a huge chunk of the population that already know exactly how to handle streaming but for those that don't we've made some educational videos in terms of what you should do ... which explain it and make it very simple."
For those not signing up to the service, there will still be 12 matches free to air broadcast on TVNZ1.
"We thought it was critical that all New Zealanders had the opportunity to see the All Blacks play in the pool matches and in those make-or-break matches later on in the tournament," Mr Latch said.
Sign up for the service or find out more information at the Spark Sport website.