Kiwis upset with the plight of young women in New Zealand whose families are struggling to pay for sanitary products can make a difference by donating to a Salvation Army-run campaign.
Countdown is offering a discount on some tampons, which can then be donated to the Army's The Foodbank Project.
Donations of the $4 tampons can be made online or in-store.
Manurewa MP and Labour Youth Affairs spokesperson Louisa Wall is backing the campaign.
"We want to make sure that all females, whether at school, university, or working are able to access female products that helps support their full participation at school, on the sports field and in society," she wrote on Facebook.
"We know that some women and young girls are choosing to stay home when they have their period and university students are choosing not to catch the bus or eat.
"Others are creating makeshift products or even recycling used pads, which is unhygienic and can put their health at risk from infection or sickness, all because they cannot afford sanitary products."
Seven Sharp has regularly highlighted the plight of some young Kiwi women who were being kept home as they couldn't afford sanitary products.
The Government's drug-funding agency Pharmac said last month it's considering an application received last year to help with the costs of pads and tampons.
Since The Foodbank Project launched eight months ago, 11,000 sanitary products have been donated, and it's hoped this new campaign will see that number rise.
Major Pam Waugh from the Salvation Army said that sanitary products aren't often donated to foodbanks.
"There are too many young women going without basic hygiene products and sadly we know some are resorting to theft, which has resulted in our young women getting convictions and sentencing, adding to their shame," Ms Waugh said.
Countdown kick-started the donations with $5000.
The cheap products will be available until April 5.