A leading suicide researcher blames New Zealand's high suicide rate on recent campaigns to get people to talk about it.
Professor Annette Beautrais of Canterbury University has warned of the link between talking about suicide and normalising it.
Her comments come as hundreds of shoes are being laid out across the country to represent the number of people taking their own lives.
Figures released yesterday revealed 606 people committed suicide in the past year, which is 30 more than the previous year.
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