Six per cent of New Zealand teenagers have anonymously posted mean or harmful content about themselves online in the last year, according to research from online safety organisation Netsafe.
The study found that younger teens - aged 13 to 14 - were more likely to report taking part in such digital self-harm.
And 65 per cent of the teenagers who reported they had posted self-harm content online said they had done it more than once.
Teenagers reported the main reasons for posting the content about themselves included wanting to show resilience, looking for sympathy from friends, making a joke or seeking reassurance about their friendships.
The research also found that boys and girls reported different motivations for posting harmful content about themselves online.
Girls reported they had posted the comments online to get sympathy from friends, as a way of showing their resilience publicly and to seek reassurance about a friendship. Boys were most likely to report that they had posted the content as a joke.
“In some online bullying cases the person sending the abuse may also be the person at the receiving end of it
Netsafe CEO Martin Cocker said it was important for parents and other people caring for teens to be aware that a small number of young people may be taking part in this type of behaviour.
“Online bullying is a very real problem affecting thousands of teenagers each year. This research shows that in some online bullying cases the person sending the abuse may also be the person at the receiving end of it," Mr Cocker said.
The research showed that parents can play a big role in supporting their children and keeping them safe, he said.
“Our research shows that many teens may be using digital self-harm as a way of seeking support or reassurance about their relationships. Parents can play a part in addressing these feelings by talking with their children about their experiences online and providing support when they need it.”
Other research by Dr Justin Patchin at America's University of Wisconsin-Eau Claire into digital self-harm has found a link between the behaviour and depression, bullying and offline self-harm.
Dr Patchin said Netsafe’s research was important in shining a light on the prevalence of the behaviour in a New Zealand context.
“Any time a student experiences cyberbullying, there is a problem that needs to be resolved. Even if - no, especially if - the sender and receiver are the same person," Dr Patchin said.
Netsafe provides free confidential advice and support for anyone experiencing online abuse or harm. Call 0508 NETSAFE (0508 638 723) or email help@netsafe.org.nz.
Netsafe also has online advice for parents about supporting your child with online bullying.
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