A person has drowned at Auckland's popular Piha Beach late this afternoon.
Police and emergency services are in attendance at a "sudden death" at Piha Beach following a report of a drowning.
Police say the incident happened just before 5pm.
"Medical assistance was provided at the scene but unfortunately the person has since died," police say.
A helicopter and St John first responder vehicle are at the scene while two ambulances are also en route.
The person's death will be referred to the coroner.