National’s Deputy Leader Paula Bennett has defended the Party’s latest attack ad which has been criticised as "sexist" by some.
"It’s great," she said. "It uses a bit of humour to actually get the point across that this is a government that’s failing on one of its biggest promises around housing."
The video depicts a man simply explaining Labour's KiwiBuild scheme missing targets, to a woman.
Some people have criticised the ad a "patronising" towards women, outdated and "embarrassingly awkward".
One Twitter user slammed the ad, describing it as: "Mansplaining, sexist symbolism & fear based marketing. Embarrassingly awkward".
Another Twitter user wrote: "Cripes. This is so blatantly patronising I laughed out loud".
One Twitter user also suggested the theme of the ad was outdated, saying, "Hey @NZNationalParty it's not 1892. Women can vote now."
However, Ms Bennett believed people were just keen to "jump on a bandwagon" and couldn't see how some people would describe the add as patronising and sexist.
"There's just no sexism in it.
"Everyone’s just so keen to leap on some … slight to agenda that they can’t see something for the humour it is."
"It could have been a man, it could have been a woman. I don’t think it’s about gender, I think that it's about a failing government."