Bidfood NZ, the country's leading food service company, has announced they will only sell cage-free eggs by 2024, a move which animal rights group SAFE calls a "massive victory for hens".
Bidfood NZ is a major provider to the foodservice industry, with 15,000 customers nationwide, making it the largest supplier of eggs to the hospitality sector.
"Bidfood's announcement adds yet another voice to a growing chorus of companies saying no to cage cruelty; I'd go as far as to say it's eggscellent," SAFE head of campaigns Marianne Macdonald said in a statement.
"With all of New Zealand's major purchasers of eggs turning their back on cage cruelty, the egg farming industry needs to face the fact that cage eggs will soon be a thing of the past."
Bidfood NZ is second only to supermarkets in the number of eggs it sells.