Muriwai Beach crash victims of Pakistani, Indian and Lebanese descent

The four men killed in yesterday's crash on Muriwai Beach have been named by police as two New Zealand residents born in Pakistan and India, a Lebanese national holding a work visa and a visitor from India.

The four men have been named as Syed Jafri, Dilpreet Singh, Imad Dib and Pulkit Malhotra. Source: 1 NEWS

The men were Mr Syed Jafri, aged 29, a New Zealand resident born in Pakistan; Dilpreet Singh, 32, a New Zealand resident born in India, Imad Dib, 31, a Lebanese national holding a work visa; and Pulkit Malhotra, aged 27, a recently arrived visitor to New Zealand from India.

Police say the families of the four men have requested privacy and are being assisted at this difficult time by Victim Support.

The men died when the group's 4WD vehicle hit an object or sand at speed, causing it to flip on the west Auckland beach yesterday afternoon, police said.

The scene of Muriwai crash. Picture courtesy of Auckland Westpac Rescue Helicopter. Source: Supplied

The 2001 Mitsubishi Pajero rolled several times, with all four occupants being thrown from the vehicle.

Auckland Council says it has issued more than 700 permits since the start of the month for people wanting to drive vehicles on Muriwai Beach.

Under Auckland Council’s Public Safety and Nuisance Bylaw, vehicles are not allowed on beaches without the written permission of council.

Police are fighting a rising tide to retrieve the bodies, after a four-wheel drive vehicle hit a log at the beach west of Auckland. Source: 1 NEWS

On September 1, the council began a 12 month trial of a permit system for Muriwai and Karioitahi beaches, and since the start of the month, 734 permits have been issued for Muriwai Beach.

The crash happened near the south end of the rugged west Auckland beach yesterday afternoon, and saw emergency services in a battle against the incoming tide to retrieve the bodies and the wreckage.

The scene at Muriwai. Picture courtesy of Auckland Westpac Rescue Helicopter Source: Supplied

Police are yet to determine who was driving, and are appealing for witnesses.

"The fact that the occupants have all been ejected from the vehicle would suggest that they may not have been wearing seatbelts, but this will be confirmed once the car has been examined," Inspector Trevor Beggs says.

Members of the public helped perform first aid on the victims, and helped clear debris.

"No-one who sets out with their friends on a Sunday afternoon expects that it will end in such a tragic loss of life," Mr Beggs says.