From the heart-wrenching words surrounding Christchurch's terrorist attack, to politicians outlandish statements - Kiwis will get to vote on this year's Quote of the Year.
Last year the annual Massey University award was taken out by National Party leader Simon Bridges' slip of the tongue when referring to his deputy Paula Bennett as "Paula Benefit".
This year's short list has just been released.
Massey University senior lecturer Dr Cathy Strong said three quotes up for vote are from or related to the March 15 Christchurch terrorist attack.
On the list: "Hello brother", the words spoken by Haji-Daoud Nabi to the alleged gunman as he entered the Al Noor Mosque and began shooting. The 71-year-old was the first to be killed in the terrorist attack.
Ms Strong described the words as "heart-wrenching".
Also related to the terrorist attack was Prime Minister Jacinda Ardern's message "they are us" in the days that followed, and a heartfelt speech from Imam Gamal Fouda who said "we are heartbroken, but we are not broken".
Reporter Arrun Soma went to ask the people it was designed to comfort.
Ms Strong said Mr Fouda "had so many quotes through that commemoration event. It was just stunning but that one stood out ... it really encapsulated the feeling and the moving on."
But there were also some funny, outrageous or absurd quotes submitted for the award.
Topping the list with the most squeamish - Greenpeace’s Russell Norman told pro-coal Australian Prime Minister Scott Morrison, who was attending the forum on climate change at Tuvalu, he was "about as welcome as diarrhoea in a wetsuit".
"Academically you think you can laugh at it, so that's one emotion, but really you feel really uncomfortable too, that's another emotion that goes with it," Ms Strong added.
Green MP Chlöe Swarbrick's quote dismissing 51-year-old National MP Todd Muller with her line "OK Boomer" also made the list. The line had been around for a while but it's believed to be a first for a politician.
Ms Smart said what makes a good quote was for it to be short and snappy, but also reflect the occasion.
Full list of quotes:
Vote for Quote of the Year here . Voting is only open for one week.
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