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Man dies after being pulled from the water at eastern Bay of Plenty beach

A man has died after being pulled from the water at a beach in the eastern Bay of Plenty this afternoon.

Ohope Beach Source: Google Maps.

Emergency services were called to Ōhope Beach at around 1.25pm today, police say.

The man, in his 40s, was pulled from the water and medical attention was provided, but he died at the scene.

The death will be referred to the Coroner.