Lewis Road Creamery is launching a chocolate butter in the first collaboration with Whittaker's since its up-market chocolate milk sent Kiwis into a sugar-laden frenzy in 2014.
The four-year-old Auckland-based company said the chocolate butter, which will be stocked in the two main supermarket chains and leading speciality food stores, is the first of its kind - combining Lewis Road butter with Whittaker's 72 per cent Dark Ghana chocolate and sunflower oil to achieve spreadability.
Lewis Road's product range already includes butter, cream, fresh milk, flavoured milk, ice cream, and bread and it has two other dairy-related innovations it hopes to launch before Christmas.
Lewis Road founder and majority shareholder Peter Cullinane said the idea for chocolate butter emerged over an afternoon tea of French pastries at the company's kitchen table.
"The French, who know a thing or two about butter, chocolate, and pastries, have always had a soft spot for pain au chocolat and it got us thinking."
The chocolate butter will go up against the long-established hazelnut spread Nutella which has been in the market since the 1940s.
Mr Cullinane said other so-called chocolate spreads are loaded with palm oil and sugar and no real chocolate.
"This is New Zealand's answer to that. We have kept it as simple as possible."
The company will consider exporting chocolate butter if demand in New Zealand proves strong enough.