Support is growing to pressure Wicked Campers to remove what many consider to be offensive advertisements and messages on their vehicles.
Family First NZ launched a campaign last month encouraging families to take a photo of the artwork on a Wicked Camper vehicle and then make a complaint to the local council.
Family First director Bob McCoskrie says many complaints have been made and politicians have verbally rebuked the company for its offensive messaging which has been labelled sexist, misogynist and racist.
“Many families have been offended by the offensive signs on Wicked Campers that travel around NZ but have felt powerless to stop them. Finally, politicians are realising that they need to be part of the solution in response to the concerns of families,” Mr McCoskrie says.
“We would argue that any public advertising should be G-rated and suitable for children to view. It is vital that families continue to speak up rather than accept offensive material and the sexualisation of girls and women in the media and on billboards and vehicles."
Family First NZ is calling for the Government to review and tighten codes around television advertising, billboards and outdoor advertising, including pre-vetting of advertising to ensure it meets appropriate standards.