Parents want pretty much one thing for their children - to give them a life where they can achieve anything they want to.
But that can often come down to money, so given it's Money Week, TVNZ1's Seven Sharp has been thinking about the best way to set our kids up for their financial future.
You can set up a savings account or a term deposit. But are there advantages to locking the money into KiwiSaver until they're 65, or at least want to buy a house?
One couple teaching their children financial literacy say KiwiSaver is one tool that's key to helping them have a better financial future.
The investment fund chief executive and former primary school teacher are so passionate about it they've just launched their own KiwiSaver provider, specially targeting young people.
Reporter Rebecca Edwards has the full story in the video above.