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Jacinda Ardern has been 'absolutely phenomenal' in Europe, generating 'huge' media interest - Joy Reid

Prime Minister Jacinda Ardern's performance in Europe has been "absolutely phenomenal", according to 1 NEWS Europe Correspondent Joy Reid.

The Prime Minister was the big-ticket item in Davos, Reid told TVNZ1's Breakfast today.

"Everyone has wanted a piece of her, she really has been the big hot ticket over here, especially in Davos, she was invited to all sorts of events, she was also invited to speak on some pretty high-level forums alongside Prince William, alongside David Attenborough," Reid said.

The Prime Minister’s words were being used by big media outlets to sum up the pro-reform sentiment at the World Economic Forum in Davos in Switzerland, Reid said.

"The Financial Times has just written a piece summing up Davos, they used the Prime Minister's quote to end the article, basically saying, 'we don’t need to start again, but we do need to change the way we do things,' using her to sum up the entire sentiment of Davos."

Reid also said there was huge media interest in Ms Ardern.

"Let me tell you the media interest in her has been huge, huge organisations, the likes of the BBC, CNN have had really long-form interviews with her."

"She's had huge features in a lot of the local newspapers, written a whole lot of opinion pieces."

"She has certainly been doing her very best to put New Zealand on the map and I think she has certainly done that."

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The 1 NEWS Europe correspondent says the prime minister has most certainly put New Zealand on the map during her time in Europe. Source: 1 NEWS