Kiwi chocolate company Whittaker's is expanding from the lollies aisle, with an eye on dominating the freezer sections of supermarkets and dairies as well.
Starting Monday, Tip Top will offer three new flavours of ice cream bars featuring the brand: chocolate and pretzel, coffee and cacao and vanilla and cashew praline.
"It's the moment you've been waiting for...two iconic Kiwi brands coming together to combine the best of both worlds," Tip Top announced on its Facebook page this morning.
Unlike previous collaborations, the flavours are a permanent addition to the Tip Top range, a Whittaker's official told the New Zealand Herald.
"We've always had a dream to be able to create a delicious ice cream with somebody," said Whittaker's marketing manager Jasmine Currie.
Auckland fans of the brands will have an opportunity to get an early taste of the ice creams on Saturday, with a pop-up store opening at midday in Newmarket.