The latest iPhone hits the market in New Zealand this morning, this country said to be the first to get general sale of the iPhone 6S and iPhone 6S Plus.
Their launch in the US has been delayed due to the Pope's visit there.
Spark in Auckland's Queen Street have replaced people in the queue for the new phone with mini 3D statues.
The latest iPhones look the same as the 2014 models but have changes inside.
They have new front and rear cameras, upgraded processors and RAM and a pressure-sensitive 3D touch screen, giving contextual options depending how hard you press the display.