'I'm not a hero, but I controlled my reaction' – Christchurch kebab owner speaks out over bungled robbery

A kebab shop owner who continued to serve a customer while an armed man tried to hold up his store says "I was sure he would not shoot me".

Police released footage of the remarkable incident which took place at Christchurch's Egyptian Kebab House in late May in a bid to identify the culprit.

It shows the robber dressed in a black jumper and a black mask thrusting a bag at the worker for him to seemingly put money into.

But the takeaway worker has other priorities and ignores the pistol brandishing thug and instead hands dinner in a paper bag to a customer.

The victim has been identified as Said Ahmed, who said his paying customer was his priority.

Said Ahmed said his family freaked out, as they watched the drama unfold on camera monitors at their home. Source: 1 NEWS

"He was surprised from my reaction – 'I have come to rob him and he is walking away from me, so what can I do'," he told Fairfax.

"I was sure he would not shoot me.

"He came to rob me, not to kill me."

He said the offender pulled a gun out of his backpack and demanded cash.

"He didn't scare me...he failed, unsuccessful night."

Video of the incident has been seen tens of thousands of time, with Mr Ahmed coming in for plenty of praise for the cool-headed way he managed the situation.

"This has got to be the most chill chip chip operator ever! High five," wrote Ange Linton.

"That just takes the cake. Congratulations for ignoring a thug, he was lucky," wrote Sam R. Cherry.

The Christchurch police would like your help if you recognise the perp. Please contact Christchurch Police Station on 03 363 7400.