It's not exactly Max Headroom, but Auckland International Airport will be trialling a hologram to remind visitors of biosecurity risks as they enter the country.
A prototype hologram display will greet incoming passengers, showing off biosecurity risks and explain why we don't want them here.
"This is an experiment to test if new technology can be used as a communications tool to reach the public more effectively than our current static signage at the airport," says Brett Hickman, manager of detection technology at the Ministry for Primary Industries.
The focus will be on fruit in luggage, with the hologram displaying a hitchhiking fruit fly and the potential damage that it could do to an orchard and the fruit industry in New Zealand.
"The concept here is to create an eye-catching display that really grabs the attention of arriving passengers," Mr Hickman said.
The hologram display will be housed on top of a purpose-built unit that doubles as an amnesty bin for visitors to dispose of any potential biosecurity risk goods they may still be carrying in hand luggage.
The hologram will undergo a six-month trial at the airport in a range of locations within the arrivals area.
MPI will monitor how many people stop to look at the display, as well as how much biosecurity material is placed into the unit's amnesty bin to understand the viability of the trial.
This is the first initiative to be launched under MPI's Research, Technology and Innovation Practice and has been developed by holographic technology specialists Point Zero, from Wellington.