When Graeme Blake's daughter Pixie was just a few weeks old, she needed help in a hurry.
Now five years later, the Hamilton man decided to say thank you to the people who saved her life in the most ingenious way.
He runs an ad agency, design studio and now a broadband company called YelloHalo; using its profits to help ambulance workers.
Watch the video above to find out more about this week's Good Sort.
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