Prime Minister Jacinda Ardern has taken to social media to urge New Zealanders to give blood and to be put on the bone marrow registry after a woman discovered her leukaemia had returned after giving birth.
Ms Ardern posted a photo of the woman and her young family on Instagram, captioning it, "This is Jo. You might have read about her in the paper this morning. Jo had a baby around the same time as I did, but after her baby arrived she found out that her leukaemia was back".
"I know Jo, and I also know that it's going to take finding a donor to help her get well. And this is the bit where we can make a difference to her, but potentially to lots of other people too.
The Prime Minister implored her followers to "go out "go out and give blood, and when you do, ask to be added to the bone marrow donor registry".
"Because of a whole range of complexities, I'm told that if you're a man with ancestry other than European, you're most likely to be added to the list because that's where the greatest need is. So please, spread the word. You could help save a life."