Once infrastructure is back up and running, New Zealanders are being encouraged to visit Kaikoura this summer.
The tourism industry which sustains the town is expected to be hit following this week's 7.5 magnitude earthquake.
Tourists are currently still stranded in the area, and State Highway 1 is expected to be out of action for some time, with major slips blocking the road to the north and south.
Chris Roberts of Tourism Industry Aotearoa said Kiwis should consider visiting Kaikoura while on holiday.
"The best thing you can do in summer when the road is open is get up there and spend some time, spend some money in the township," he told Breakfast.
The road to the north is worst hit, meaning Kaikoura will essentially be a dead end for those travelling from Christchurch.
The industry would be working hard to make sure people still visited, and spreading the word that places like Marlborough and Hanmer Springs were up and running now.
Mr Roberts had been heartened that there had been no cancellations to date from overseas markets.
"NZ is still open for business, one small part of New Zealand affected by the earthquake, but please still come."