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First Cadbury blocks, now Pascall lollies - sweet packets downsized but prices don't fall to match

Pascall lolly packets are getting smaller, just a week after Modelez stable-mate Cadbury did the same to its family-size chocolate blocks.

Stuff reports the changes have already been noticed on supermarket shelves, without a corresponding price drop.

In a statement to 1 NEWS today, Mondelez Marketing Director Rohin Rosman said the reduced size comes with a lower suggested price for retailers. But ultimately it's up to the retailer to decide the price, he said.

“We had planned on announcing the changes on Facebook next week when we reach national distribution," he said. "They’re currently only available in some stores."

Read more: Cadbury reduces size of chocolate blocks for second time in four years

Pascall is owned by Mondelez International - the same conglomerate which owns Cadbury.

Cadbury last week caused outrage when they announced they would shrink their family blocks to 180g from 200g - after previously having them at 220g and 250g in past years.

Cadbury marketing director Paul Chatfield said in a statement that the blocks had to be made smaller due to rising costs.

Chocolate lovers haven’t taken kindly to the latest announcement from the chocolate giant. Source: 1 NEWS

The size of Pascall lolly packets now seem to be next in line, with their sizes falling by up to 25 per cent, but the prices have not followed suit.

Treats included are Jet Planes, Wine Gums and Jubes.

Stuff said the price was falling 15 per cent from $3.29 to $2.79.

"In recent months, Pascall lovers have told us they'd prefer their favourite lollies to be available at a lower price, so we've reduced the recommended retail price and size to make a bag of Pascall lollies more affordable," Mr Rosman said in the statement to 1 NEWS.

Some lollies will have the same or lower recommended retail price per gram - including Pineapple Lumps, Eskimos and Marshmallows - while others are slightly higher, he said. The recommended retail price per gram is now just over five per cent higher across the range, he told Stuff. 

Pascall lolly packets
Pascall lolly packets. Source: Pascall website/1 NEWS composite