Well known Kiwis were among those marching to raise awareness and funds for Alzheimer's care today.
The disease affects 60,000 New Zealanders and that number is expected to almost triple by 2050 due to the ageing population.
Former All Black captain Reuben Thorne, TV personality Colin Mathura-Jeffree and former Wellington Mayor Kerry Prendergast lead the march in Wellington.
The Memory Walk is one of 21 being held in towns and cities throughout New Zealand this month.
<p>I made a vow in sickness and in health I’ll look after her and I intend to keep that.</p>- David Peatz, husband of Alzheimer's sufferer
It's the first year it's taken place in the capital and hundreds braved the Wellington cold to show their support for those affected by the brain disease, which has no cure.
Among those impacted is David Peatz, who's wife Ann was diagnosed with Alzheimers more than a year ago.
They have just had their 50th wedding anniversary. Mr Peatz told ONE News it’s “gutting” being apart from his wife.
“It'll never change, you know, being love at first sight," he said.
"I made a vow in sickness and in health I’ll look after her and I intend to keep that."