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Drug Foundation told to make change to advert backing yes vote in cannabis referendum

The Drug Foundation - which is campaigning for a yes vote in the cannabis referendum - has been told it must tweak a TV advert to make it clearer to the public that it commissioned it.

Source: 1 NEWS

Drug Foundation executive director Ross Bell says he is happy with the decision from the Advertising Standards Authority.

“Only one of the complaints was upheld, that the identity of the advertiser on the television ad was not clear.

“We will make any necessary changes required, and have these checked by the Electoral Commission, so that when the ad plays again on television, viewers can be clear that the Drug Foundation backs the campaign,” he says in a statement.

'Gandalf smoking that good good!' - Snoop Dogg weighs in on NZ's cannabis referendum

The advert, launched on multiple platforms, calls on New Zealanders to vote yes to legalising cannabis at a referendum in September.

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Concerns have been raised following a 1 NEWS report last night in which the lobby group revealed its involvement in the looming referendum. Source: 1 NEWS

The Advertising Standards Authority says it received more than 30 complaints so far about the campaign.