Colmar Brunton methodology shifts to reflect young voters without landlines

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Polling company Colmar Brunton has shifted to mix of landline and mobile calls.

The new polling methodology is designed to give a more robust and accurate result, Kantar Insight New Zealand CEO Jason Shoebridge says.
Source: Q+A

The new polling methodology is designed to give a more accurate result, according to Jason Shoebridge, CEO of Colmar Brunton's parent company Kantar Insight New Zealand.

The methodology is a mix of 50 per cent landlines and 50 per cent mobile calls. 

Mr Shoebridge said 20 per cent of 18 to 34-year-olds do not have a landline to call and the number is expected to increase. 

"It's about future-proofing our polls."

He said this method is "a better way to go," instead of online. 

"Not speaking to someone potentially gives a disconitunity in the trend." 

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