Cheeky ad promotes drink with new billboard making fun of Lime scooters

February 23, 2019

A tongue-in-cheek billboard has popped up in central Auckland after e-scooter company Lime was temporarily pulled from Auckland and Dunedin streets yesterday over brake fault concerns .

The advertisement promoting Smirnoff's lime-flavoured alcoholic beverage, located on Nelson Street in the Auckland CBD, reads, "Lime with no 'technical issues'".

It comes after the San Francisco-based e-scooter company received 155 reports of the electric scooters' wheels locking, causing riders to be thrown off the vehicle and causing serious injuries.

It comes after concerns over braking issues.

Lime have until Monday to produce a report assuring their equipment is safe before Auckland Council makes their final decision on whether the scooters can operate in the city.

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