Check out the West Coast's Feral Fashion show where 'bush couture' reigns supreme

In a world with a fixed idea of what beauty is, there are some who are swimming against the mainstream.

On the West Coast, the Feral Fashion show is slowly becoming the centrepiece of the upcoming Wildfoods Festival.

It's where glamorous Coasters rug up wearing "bush couture" consisting of dead animal parts and foraged flora.

Seven Sharp's fashion expert Julian Lee and cameraman Jason Hull tracked down the models redefining fashion in the video above.

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Seven Sharp’s Julian Lee found models redefining fashion “up in the scrub”. Source: Seven Sharp