The latest attempt by brewers to breathe new life into one of the oldest drinks on the planet has arrived in the form of glitter beer.
Lemon Lime and Glitter is the newest concoction from Riwaka's Hop Federation.
They're producing it for this weekend's Beervana Festival in Wellington.
The sparkle ingredient is simple edible baker's glitter, put in during kegging.
TVNZ1's Seven Sharp went out for a taste test, as shown in the video above.