Air New Zealand surfing safety video distracts from safety message, CAA says

The Government's aviation watchdog has raised its eyebrows at the approach taken by Air New Zealand in a recent safety video.

The airline has won plaudits for its wacky videos, which often feature sports and movie stars and are elaborately produced - but the praise hasn't been universal.

In an email obtained under the Official Information Act, the Civil Aviation Authority critiques the airline's surfing video that came out last May.

The four-minute-forty-second film is set at the beach and features some of the world's top surfers.

The Civil Aviation Authority deemed the video acceptable for use, but not without reservations.

"As we have commented previously, the video diverges materially from the 'safety message' at times, and whilst I appreciate the need to engage the viewers, the extraneous material detracts from the scope and direction of the safety message."

The email refers the airline to a draft copy of the Authority's advisory circular on cabin briefings, advising it could be of assistance in producing future videos.

However, those have both been longer than the surfing video in question, with the current pre-flight video, featuring comedian Rhys Darby, clocking in at more than five minutes.

The airline would not be interviewed for the story but in a statement it said the videos were consumer tested with a cross section of customers prior to release.

It also told Seven Sharp last month that the videos engaged the attention of viewers.

"We took what was an instructional help video and turned it on its head and created really entertaining content that not only demonstrated the safety messages, and we saw more customers watching them as a result of it, but also a really amazing piece of marketable material," said Head of Global Brand Jodi Williams.

A marketing lecturer at the University of Auckland, Mike Lee, says the videos have been successful in enhancing the brand of Air New Zealand.

However the airline walked a fine line in creating videos that met their remit.

"They have to strike a balance between capturing people's attention and engaging the audience.

"And on the other hand, if you're too far out of the context you'll get the regulatory body coming in and saying it's a little too removed, people might not understand what you're trying to say."

The Civil Aviation Authority would not be interviewed, but says all of Air New Zealand's videos need to convey a defined list of safety messages in order to be used on flights.

Air NZ brought in surf stars for the ad which was filmed at Raglan.



Video: Gutsy dairy owners use table leg, hockey stick to beat off crowbar-wielding attackers

A Napier dairy owner hopes a video of him and his father fending off two would-be masked robbers with a table leg and hockey stick serves as a deterrent to others.

Security video of the violent scuffle at the Te Awa Dairy early on Friday has been published by NZME.

It shows the two bandits rushing into the dairy at 5.41am as 62-year-old Manmohan Pal grabs a table leg from under the counter, before hitting the first robber who jumps over the counter and lashes out with a claw hammer.

As they exchange blows, Manmohan's son Sukhjinder takes on the second bandit with a hockey stick.

The shop counter is knocked over during the melee, blocking the exit of the second offender who runs out the back of the shop.

His accomplice also leaves, falling over the toppled counter in the process, as Manmohan hits him with his own crowbar.

Sukhjinder Pal told Hawke's Bay Today he's pleased that he and his father escaped injury and the video may act as a deterrent to others.

But he was not impressed with the thieves arming themselves.

"That is the first time that has happened. That is not a robbery, that is an attack. That is not good - normally they just run away," Mr Pal said.

But they had been prepared, having placed weapons of defence behind the counter after police had visited the store and warned them of a spate of attacks in the area.

"Everything is insured but no insurance for me. If I am lost I don't come back."

Police believed the robber who took on his father was likely injured.

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Two new partnership schools to open next year

The Government has signed off two more controversial partnership schools.

Te Kōpuku High in Hamilton and Te Aratika Academy in Napier will open next year, targeting Māori students.

Under-Secretary to the Minister of Education David Seymour says the schools will have a combined opening roll of 157, growing to a maximum of 500 by 2021.

He says Te Kōpuku High and Te Aratika Academy were selected from 26 applications received by the Ministry of Education during the third Partnership School application round.

David Seymour.
David Seymour. Source: Seven Sharp

The applications were assessed by the Partnership Schools Authorisation Board and the Ministry.

Mr Seymour says key criteria included the strength of applicants' educational offering, and their ability to improve the educational outcomes of students the education system has not served well.

"These new schools will help raise educational achievement, in particular for those groups of students who have not been successful in the mainstream schooling system," Mr Seymour says.

"I would like to acknowledge the hard work and advocacy of the Māori Party. Both new schools have Kaupapa Māori special character and this reflects the Māori community's embrace of the policy."

The move brings the total number of partnership schools to ten nationwide.

Te Pumanawa o te Wairua was closed in March after being plagued with problems.

teacher classroom
A teacher in her classroom (file picture). Source: 1 NEWS