Air New Zealand has confirmed it's dropping entry-level prices by up to 50 per cent on more than 40 domestic routes.
The airline has been looking for ways to stimulate domestic demand since announcing a profit downgrade last month.
Prices are to fall by up to half on some entry level fares.
Chief executive Christopher Luxon was unavailable for an interview to provide more detail.
1 NEWS sought clarification on how many seats will be available, and if they will available at all times of the day, but an answer was not forthcoming.
In a written statement, a spokesperson said: "The new fares are available for purchase from today for travel from 25 March 2019."
"Naturally, as the cheapest fare class, lead-in fares tend to sell first and we always recommend customers book early in order to secure the best possible deals."
Last month, the company announced they were expecting $340 million to $400 million in earnings, down from its earlier guidance of $425 million to $525 million.
This includes the financial impact of the global Rolls-Royce engine issues which continues to be challenging for the business, both commercially and operationally.