Air New Zealand has today announced a partnership with one of China’s largest online video platforms to provide Chinese language content for its global inflight entertainment system.
From September, the airline will launch iQIYI as a channel on its inflight entertainment system on all flights, a move they say will provide an enhanced onboard experience for its Chinese-speaking customers.
According to Air New Zealand Beijing-based iQIYI has more than 500 million monthly active users and are renowned for producing original content.
The platform has partnerships with Warner Brothers and Netflix.
Air New Zealand’s General Manager Customer Experience Anita Hawthorne says the addition of this new content targeted specifically at Chinese-speaking travellers is an example of the airline’s efforts to continue to enhance the travel experience for its customers.
"We continue to invest considerably in our customer experience programme, so it’s great to be able to offer this content alongside our broad range of movies and TV programmes.
"iQIYI is one of the big three media companies in China, so we’re thrilled to have them on board as a partner supplying exciting new content that’s sure to delight customers,” says Ms Hawthorne.