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Food is constantly evolving but it seems some of the latest innovations aren’t in what we eat, it’s what our pets are eating.
Pet food Manufacturers say gourmet tucker like salmon fillets, pork ribs and 100 per cent lamb are becoming increasingly popular as people become more aware of what goes into food.
They say animal trends are following human diets, with owners trying to provide better nutrition and taste for their furry friends.
The pet food industry is worth an estimated $65 billion in North America alone and close to $400 million in New Zealand.