A New York City bartender's on-screen antics and big bets while competing on the classic American game show Jeopardy! are winning him cash to go along with a cult following.
By the end of yesterday's show, Austin Rogers had won eight days in a row and more than $US300,000.
Jeopardy! says that total put him at fifth on the show's list of all-time regular season money winners.
Rogers has done it while sporting wild hair and a bushy beard and making animated gestures after correct answers.
He's also making big wagers. Rogers won a whopping $US34,000 bet on the show's Final Jeopardy segment Tuesday.
Fans are singing his praises on Twitter by using the hashtag #AustinOnJeopardy.
Rogers tells Good Morning America that the secret to his success is uncovering patterns in clues by watching hundreds of Jeopardy! episodes.