Sir David Attenborough has joined Instagram.
The 94-year-old naturalist has decided to create a profile on the social media app as another means to communicate the urgency of saving the planet from climate change.
Attenborough has recorded a message introducing himself and the reason he's signed up.
The natural historian's video posts will be shared by filmmakers Colin Butfield and Jonnie Hughes, who worked on his upcoming Netflix film, 'David Attenborough: A Life On Our Planet'.
He said: "Hello my name is David Attenborough and I've been appearing on radio and television for the past 60 years but this is my first time on Instagram.
"I'm making this move and exploring this new way of communication to me because, as we all know, the world is in trouble.
"Continents are on fire, glaciers are melting, coral reefs are dying, fish are disappearing from our oceans, the list goes on and on.
"But we know what to do about it, that's why I'm tackling this new way for me of communication.
"Over the next few weeks I'll be recording messages to explain what the problems are and how we can deal with them.
"Join me or, as we used to say in those early days of radio, stay tuned."
The clip is captioned: "Hello Instagram. David Attenborough has spent a lifetime travelling, exploring the wild places of our planet and documenting the living world in all its variety and wonder.
"He's also witnessed the damaged caused. Saving our planet is now a communications challenge. We know what to do, we just need the will.
"Social media isn't David's usual habitat so while he's recorded messages solely for Instagram, like the one in this post, we're helping to run this account.
"In case you're wondering, 'we' are Jonnie and Colin and we worked with David on A Life On Our Planet.
"So, as well as sharing the messages he's recorded especially for this account we'll also post some exclusive clips and behind the scenes content. Stay tuned."