Two new investors, including a former Fonterra executive, have joined a Kiwi company aiming to boost nutrition in food for the elderly.
The Pure Food Co has welcomed John Penno, the founder of dairy processing company Synlait, and Maury Leyland Penno, who worked at the dairy giant Fonterra.
Mr Penno will join as the chair of Board of Directors, while Ms Leyland Penno will be a key advisor.
The Pure Food Co was co-founded by Sam Bridgewater and Maia Royal in 2013 after Mr Bridgewater watched his stepfather struggle with an illness making it impossible for him to eat.
Mr Royal says the company is "thrilled to have John and Maury on board".
"Their investment, expertise and knowledge of the primary sector and high value nutrition is unparalleled and will enable us to expand our business offering in both New Zealand and overseas, which will improve quality of life for our consumers," he said.
Mr Penno said the pair "share Sam and Maia's vision of enhancing the quality of life of people by providing the best quality NZ food that is highly nutritious".
"Having worked in the primary sector where we’ve been adding the value of nutrition to good food already, we see huge potential in providing highly nutritious food for vulnerable consumers, especially the older population."
Ms Leyland Penno said, "We're excited to come on board at such a pivotal time to join this innovative company meeting such an important societal need".
The Pure Food Co supplies food to over 75 per cent of hospitals, eight of the largest aged care networks and the two largest food service companies in the country.