TODAY |

Queenstown experiences record guest numbers for winter 2014

More people are enjoying Queenstown's winter ski season with guest nights up 5.8% to 810,615 and overseas visitors making up 65% of the total.

Snow in Queenstown.

The town recorded its highest ever guest nights for the July - September period despite a small decline (1.4%) in guest numbers, Statistics New Zealand figures show.

The average length of stay rose from 3.08 nights in 2013 to 3.30 nights, meaning visitors were spending longer in the resort.

Destination Queenstown CEO Graham Budd said the growth in was particularly pleasing following a slightly slower start to the ski season due to snow conditions.

"We have enjoyed strong rates of growth in winter over the last couple of years and our promotion of winter and ski messaging, particularly in the Australian market, continues to pay off."

Mr Budd said they hope the trend of people staying longer continues.

And he said it's great to see the effect of increased scheduled flights and flight capacity.

Queenstown experiences record guest nights for winter 2014

"This is the third year we've seen incremental guest night growth for our core ski season so we're pleased with the results," said Mr Budd.

The Destination Queenstown website has the details: http://www.queenstownnz.co.nz/Media/Statistics2_md/.