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New Zealand to feature in top China reality show

New Zealand will feature strongly in China's most popular reality series, after the show spent the past week filming in the central North Island.

Two hundred minutes of New Zealand's landscapes, people and activities is likely to reach millions of Chinese viewers after New Zealand played host to China's most popular reality TV show, Dad, Where Are We Going?

New Zealand will play a starring role in the last two episodes of season two, including the season finale.

New Zealand is the only international destination to feature in the hugely popular show, now in its second season. Tourism New Zealand and Air New Zealand worked together to secure the opportunity, competing against other international destinations for the show and the coveted profile it will provide.

The show follows five celebrity fathers and their children (aged from 3 - 7) on an adventure to mystery destinations. In New Zealand the celebrities will experience local culture and accomplish a series of 'missions' with, and against, each other.

Tourism New Zealand chief executive Kevin Bowler says it was a major coup to secure the broadcast.

"Season one of the show attracted one of the biggest nationwide audiences in China ever.

"The first 12 episodes of season two have already gone to air, and have received number one ratings and impressive audience numbers, along with a giant social media influence - more than 14 billion social media comments have included the show's hashtag," says Mr Bowler.

"By featuring in the show, New Zealand will become one of the most talked about international visitor destinations of the year."

China is New Zealand's second largest visitor market with 243,472 arrivals for the year ended July 2014.

Air New Zealand spokesperson Jodi Williams says money can't buy the reach of coverage via the show and social media channels.

"We know that the endorsement of others is one of the most influential factors in helping people to make travel decisions and when this comes from celebrities the impact is even stronger.

Each episode is just over an hour-and-a-half long, with the first going to air on September 26 and the season finale airing October 3.

Lake Taupo bungy goers Source: Seven Sharp


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