Pop superstar Lady Gaga is using New Zealand software to connect with her enormous fan base.
It's got Rangiora company Shuttlerock that runs the technology in a spin, as they come to terms with attracting such a high profile client.
Gaga, with 41 million Twitter followers, has called on her Japanese fans to upload images to her website using Shuttlerock's visual marketing software.
"To get a global superstar like Lady Gaga is just out of this world," says Shuttlerock's Paul Bingham.
Shuttlerock has been up and running from a small office in Rangiora for two years. They already have high profile clients such as the All Blacks as well as others in the US, Japan, Australia and the UK.