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IKEA execs visit New Zealand this week for presentation ahead of store launch

Furniture retail giant IKEA is set to be one step closer this week to launching its first New Zealand store, with company executives arriving on our shores for a presentation on Friday.  

Company officials will host the high-profile event in Auckland.

Invitations were sent on December 20 for what was billed as the official launch of IKEA in New Zealand.

"Please join Jesper Brodin, IKEA global CEO, as he unveils the first details on the arrival of IKEA to New Zealand," the invitation said.

There has been a lot of speculation on where the first IKEA store will be located. However, it is unknown whether Mr Brodin or other executives will announce the location this week.

Professor Jonathan Elms says the first store could open on the North Shore at Albany Westfield, in South Auckland or half way between Hamilton and Auckland. Source: 1 NEWS

Professor Jonathan Elms from Massey University says the first store could open on the North Shore at Albany Westfield, in South Auckland or halfway between Hamilton and Auckland.

“It could potentially be the link that brings Hamilton and Auckland together," he said. “They could also have a store in Wellington and Christchurch as that’s where the other big markets are.”

He described the arrival of the furniture giant in New Zealand as quite significant. 

Lovers of flat-pack furniture rejoice! Source: 1 NEWS


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