Media Release: 9 June 2016
ASB will be sponsoring Seven Sharp from July 2016 in a partnership that will see ASB continue to recognise and reward deserving New Zealanders.
A regular ASB Good as Gold feature by the Seven Sharp team will celebrate New Zealanders who are making a difference in their community.
Jeremy O’Brien, TVNZ’s Commercial Director, says Seven Sharp attracts more than 400,000 New Zealanders every weeknight and it also has a large, engaged and growing social media community which will be central to the partnership.
“The Seven Sharp team are passionate about bringing ASB Good as Gold to life on television – the segment aligns with the team’s desire to tell the stories that matter to New Zealanders up and down the country,” says O’Brien.
Roger Beaumont, ASB Executive General Manager Marketing & Communications, says Seven Sharp is a natural partner for ASB. “Seven Sharp provides engaging, fresh and entertaining stories to a wide audience about New Zealanders from all walks of life – people just like our 1.4 million customers around the country.”
“ASB Good as Gold has proved to be a compelling way to engage with communities across New Zealand by celebrating unsung Kiwi heroes from around the country. It has also been successful in helping people in times of need who have often made an enormous contribution to their own communities. We believe this a great fit with Seven Sharp and we’re confident it will become a loved regular segment for viewers.”
The partnership will kick off with an amazing prize for viewers of a trip for two to Chicago to see the All Blacks play Ireland in November, including behind the scenes tours and treats. Be watching Seven Sharp on TVNZ 1 from Monday 4 July for entry details.
Source: Nielsen TAM