A recent survey launched in the Green Room asked a sample of New Zealanders about their summer media and TV/VOD viewing habits.
Some key findings are:
• Summer is the time consumers use to plan for the year ahead.
• TV is still the #1 media
• TVNZ is the #1 platform for New Zealanders over the summer months, with 66% choosing TVNZ channels and 55% choosing TVNZ OnDemand.
• Use TVNZ to get in front of consumers who are starting to plan for the year ahead.
• Build your brand in a cost efficient time to advertise.