Summer Viewing Habits

A recent survey launched in the Green Room asked a sample of New Zealanders about their summer media and TV/VOD viewing habits.

Some key findings are:

•    Summer is the time consumers use to plan for the year ahead.

•    TV is still the #1 media

•    TVNZ is the #1 platform for New Zealanders over the summer months, with 66% choosing TVNZ channels and 55% choosing TVNZ OnDemand.

•    Use TVNZ to get in front of consumers who are starting to plan for the year ahead.

•    Build your brand in a cost efficient time to advertise.

Copyright © 2017 TVNZ Ltd