Forecast Series: Values and Life Stage

Our bi-annual Forecast Series presents the results of comprehensive research undertaken by TVNZ and Colmar Brunton, and presented by Nigel Latta to better understand how to target millennials.

Our Topic: Values and Life Stage - Beyond the Age Cohert Label

This Forecast Series debunked some common stereotypes of New Zealand millennials and suggest that we should start thinking about the so-called 'me' generation a little differently, along with our strategies to reach them effectively. 

If you would like us to present the in-depth presentation in person, please get in touch with your TVNZ Business Managers.

 

Full Event Videotop

Part 1: Introduction and Hypothesis top

Part 2: Methodologytop

Part 3: Segmentstop

Part 4: Media Usetop

Part 5: Brandstop

Part 6: Conclusiontop

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