Forecast Series: The Value Exchange

Our bi-annual Forecast Series presents the results of comprehensive research undertaken by TVNZ and Colmar Brunton, and presented by Nigel Latta, to better understand what’s at the heart of consumerism in NZ today.
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Our Topic: The Value Exchange: How we trade our time or money to watch - or not watch - advertising.

We wanted to find out how a particular viewing context impacts a viewer's level of engagement and attentiveness when watching an ad.


You can download the presentation below or contact your TVNZ sales representative to have the team come in and present the findings.

Full eventtop

Part 1: Introductiontop

Part 2: Methodologytop

Part 3: Ad reciprocitytop

Part 4: Attention across platformstop

Part 5: Impact across platformstop

Part 6: Summarytop

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