Campaign Purpose
This was a campaign to drive sales of a specific product within a QSR chain
Media Channels
TV, Online Video, Online Display, OOH, Radio, Cinema
Campaign Recognition
76%
Key insights:
- Supported by a very strong media plan, the campaign was recalled by 76% of consumers aged 18-54.
- Broadcast TV formed a strong base off which the broader media mix delivered added
- frequency and some additional recall – this remained consistent amongst younger demos.
- TV and online performed strongly in delivering to brand KPIs, so it’s no surprise that in combination they achieved powerful results.
- We know campaigns are often more impactful when recalled in more than one channel, which was proven to be the case here.
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Banking
Read MoreTVNZ OnDemand yet again achieves unparalleled incremental reach to Broadcast TV and drives clear action in SME banking.
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TVNZ OnDemand Summary
Read MoreTVNZ OnDemand grows campaign effectiveness like no other online video channel.
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Telecommunications
Read MoreTV proves it’s the channel that drives sales and specific actions, as well as awareness in major telecommunications campaign.
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Retail
Read MoreMajor retail brand achieves huge campaign recognition through video channel success.
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