Ad Effectiveness QSR

View the results of our QSR Ad Effectiveness study

Key Insights

  • Campaign recall was extremely high amongst consumers aged 18-54
  • Broadcast TV formed a strong base off which the broader media mix delivered added frequency and some additional recall.
  • TV and online worked in synergy to deliver brand KPI’s with powerful results
  • The campaign was impactful and was able to be recalled in more than one channel.
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