- Linear TV continues to prove its strength in generating fantastic reach
- Together, TV and Online Video worked the hardest to drive awareness across all age groups
- TVNZ OnDemand was the most effective online video channel and provided strong incremental reach over and above TV.
- TV was most effective at driving general brand measures and forming a strong campaign base. TVNZ OnDemand also played an effective role as a media amplifier, working particularly well to drive usage.