Ad Effectiveness FMCG

View the results of our FMCG Ad Effectiveness study

Key insights

  • Linear TV continues to prove its strength in generating fantastic reach
  • Together, TV and Online Video worked the hardest to drive awareness across all age groups
  • TVNZ OnDemand was the most effective online video channel and provided strong incremental reach over and above TV.
  • TV was most effective at driving general brand measures and forming a strong campaign base. TVNZ OnDemand also played an effective role as a media amplifier, working particularly well to drive usage.
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