TODAY |

Kiwi activewear company Hine Collection smashing stereotypes

When Miria Flavell decided to launch the Hine Collection activewear company two years ago she was told it wasn’t going to work because of the overcrowded market and too much competition.

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Miria Flavell’s Hine Collection features Māori and Pasifika models of all shapes and sizes, and is standing strong in a crowded activewear market. Source: Marae

But as Marae's Shilo Kino reports, Miria stuck to her guns and has proved them all wrong, including developing a bold advertising strategy that includes Māori and Pasifika models of all shapes and sizes.